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IPhones and iPod touches this quarter without taking into accountĪny new models. How will these changes to the iPod touch affect Apple's figures? I I can predict with near certainty that sales of the HD will beĭisappointing and add to the Zune losses. Prices for its 16 and 32 GB models, is that Zune users will buy the HD. The best Microsoft can hope for, even though Apple will charge higher HD ($220) and have enough memory for many music collections and apps. Have been competitive two years ago, but the App Store changed theĪn 8 GB iPod touch at $199 will undercut the lowest price Zune Want to listen to music would like an app or two. Now it's games and apps, and most buyers who only really For some, that is still enough, but the value hasĭropped from hundreds of dollars for a 5 GB player to less than aīetter video for films, TV, and YouTube was the way to add value two As people migrated from the Walkman era, a digital music The more Appleīuys, the more it drives the pricing, and the more it forcesĬompetitors to react instead of setting the prices and defining theĪ look at Microsoft's Zune HD shows some of the issues. Apple will be able to buy 40+ millionĬameras a year, and by using its cash pile, put in place long termĬontracts similar to those in the flash memory market. Makers and further cuts their already thin margins. This effectively moves value from other cellphone Touch owners won't need a camera in their cellphone, and they can buyĬheaper models. Lot of sense in higher end 16, 32, 64, or 128 GB models. There have been many rumors about Apple adding a 3.2 megapixelĬamera to the touch as they already have to the iPhone. Nintendo could cut the price and start bundling a game or two to add The November launch in Japan should have paid for the R&D, so The DSi will also look expensive, but with over 100 million sold,
#Lowest ipod touch prices psp#
To kill the PSP market in North America and Europe, adding 5+ million Many will be willing to pay the extra for more "expensive and fragile" but as "costs the same and with much cheaper When parents look at handhelds, they don't think of the iPod touch as Touch would cost the same as Nintendo's DSi and Sony's PSP 3000, so Apple Needs a 'Cheap' iPod touchĪ cheap iPod touch is needed for the games market. Gap between the $79 shuffle and the lowest price iPod touch. The 8 GB nano and a cheaper 4 GB version to better fill the May mean that $149 is unreachable this time around, leaving a place for Cost and manufacturingĬapacity of the capacitive screens used in the iPod touch and iPhone IfĪpple is still following the car manufacturers marketing plan, this
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Last year nano memoryĭoubled for the same money, and a new range of colors came out. The nano currently occupies the $199/$149 price points that theīottom of range iPod touches need to take over. Would be if flash memory is too expensive. The only reasonįor not launching it in September and offering a 64 GB model instead Sell: four times 32 GB for less than twice the price. Even if this high capacity iPod touch is $499, it will Retailers to sell off their stocks of classics without heavyĭiscounting. It will be more expensive, but it will allow Apple and the All Apple needs to do is offer a 128 GB iPod Newer 256 GB hard drives in a redesign, the classic is effectively at The iPod classic is obviously on its last legs. Ballmer, said "Developers,ĭevelopers, Developers." A strong user base and rising sales with freeĭevelopment tools will keep them happy as Apple works through hiccups Apple needs iPod buyers to move to the new platform,Īnd the more that move, the more developers will cluster around the More than 100 million iPods have been sold over the last two years,īut the future is in mobile computing, not in playback devices for Mini when it was still selling well, it is time for the iPod touch and In the same way that the nano replaced the much loved For Apple, the day of the classic and the nano Talking down the numbers also set the stage for the cannibalisation The decline of a major business is also much easier when it hasīeen replaced in the analysts' eyes by something much more profitable. The Zune's catastrophic sales (down over 50% YOY). Users, would have suggested the recession was to blame, and would have Internal research showing that 50% of iPods are being bought by new Another company would have emphasised more the Were so good that he could deal with the drop in theĬlassic/nano/shuffle numbers and avoid headlines like "Apple in denial
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Why did Oppenheimer talk down the iPod numbers? The FY 3Q numbers IPod revenue has been trending down for over a year, but this is Quarter when YOY iPod unit sales were down for the first time. IPod touch sales were up over 130% year-on-year (YOY). In the last analyst's conference call, Peter Oppenheimer said that